Ceragem is No.1 in Youke Korea Satisfaction Index and stands abreast with Sulwhasoo, Shin Ramyun, Lock & Lock, and Cuchen.
Healthcare company, Ceragem, won the 1st place from Youke Korea Satisfaction Index (YKSI) at the ‘Korea & China Global Standard Management Awards’ ceremony, held on 27th October at Shilla Hotel, Yeong Bin Gwan.
2015 YKSI (Youke Korea Satisfaction Index) run by Korea Marketing Association and the People’s Daily Online was conducted to measure the satisfaction level that Chinese consumers feel about overall Korean products through Chinese tourist (Youke) with an anticipation that the result of the survey contributes to improvement in the industry of both the countries.
This investigation targeted 2,373 Chinese tourists, who had a previous experience visiting Korea, from June 22 through September 4, 2015. The survey was conducted online and through face-to-face surveys. There were 7 survey items, including overall satisfaction level, price, quality and recommendation by others.
Ceragem was ranked no.1 in the field of home medical device, marking 801 points from a total of 1,000 points.
From the survey of ‘2014 Chinese’s favourite Korean products’, Ceragem was chosen as the favourite twice in a row together with Huggies, Lock & Lock, and Bamboo Salt Toothpaste.
One of the surveys said, “More Chinese are looking for products with higher customer satisfaction other than brand name. In order to impress Youke, company’s dynamic customer satisfaction activities are highly requested”.
Ceragem was selected as the best company fulfilling CSR by obtaining “AA” rating from the evaluation of CSR in the previous month. In addition, Ceragem won “2014 Korea’s Beloved Company” in recognition of Ceragem’s various philanthropic activities.
Ceragem established a manufacturing factory in China (Yanji) in 2001. For the past 15 years, China has built a stand-alone production infrastructure including 4 factories and 1 R&D center through the specialised product technology and differentiated trial marketing strategy. Currently, Ceragem has totally 2,000 sales centers (Ceragem Centers) across China.